An understanding the marketing director’s role and specific responsibilities
An understanding of the purpose and value of research, resources, and personnel needed to communicate a marketing concept to an audience
The ability to align a marketing campaign’s components in a distribution strategy that supports a realized production.
Only one entrant may be involved in the presentation. No collaborations are permitted.
The entrant’s presentation must be from a realized production.
The entrant must prepare and present:
Up to an eight-minute presentation summarizing the work with connections to concept, collaboration, and design decision-making followed by up to four minutes of Q&A. The overall session, including the Q&A, may not exceed 12 minutes. The presentation should include:
A case study that methodically works through the marketing process
The marketing campaign developed and executed for a published script (play or musical) written for the theatre and presented by the school
Designs for performances of poetry, fiction, screenplays, or any other medium are prohibited
It is strongly recommended that the entrant was responsible for actual publicity
Entrants should bring a portfolio binder for adjudicators that contain the components of their marketing campaign, including:
A finished poster
A finished program
Two press releases consisting of an informational article and a feature article
A copy of the marketing budget for the publicity campaign and justification of expenses
Any work that shows the progression of the creative process, including a brief statement of the design choices inspired by the script, research materials, and other sources of inspiration, if any
Work will be adjudicated on creativity and results; not necessarily how much money was in the budget and how well the money was spent
Introduce self and Thespian troupe number
Description of the show
Dates and number of performances
Description of executing the marketing plan (self and/or team responsibility)
Collaboration with production team
Target market (outside of school)
Research or inspiration to develop the design concept, if any
How the marketing design concept matches the production design
The development and creation of the marketing campaign’s design concept
Reflections on what might be done differently if more time, money, etc., were available
Describe and demonstrate the components of the marketing campaign (posters, tickets, promotional handouts, social media, etc.)
Explain how and where the marketing was distributed
Make clear the consistency in marketing (from the same campaign)
Identify elements (images, colors, fonts, etc.) changed to fit the media of marketing components.
Indicate budget versus money spent
Make note of free services (e.g., copies, printing) or vendor donations
Determine what the actual or comparable service would cost
Number of tickets sold per performance versus house capacity
Compare the outcome to a similar show previously produced
Entrants must wear all black.
Clothing and shoes must be all black. Any visible color, including white, will result in a disqualification.
Entrants should refrain from wearing anything that might distract the adjudicators.