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Marketing


In Theatre Marketing, the skills measured are:
  • An understanding the marketing director’s role and specific responsibilities
  • An understanding of the purpose and value of research, resources, and personnel needed to communicate a marketing concept to an audience
  • The ability to align a marketing campaign’s components in a distribution strategy that supports a realized production.

Rules
  • Only one entrant may be involved in the presentation. No collaborations are permitted.
  • The entrant’s presentation must be from a realized production.

The entrant must prepare and present:
  • Up to an eight-minute presentation summarizing the work with connections to concept, collaboration, and design decision-making followed by up to four minutes of Q&A. The overall session, including the Q&A, may not exceed 12 minutes. The presentation should include:
    • A case study that methodically works through the marketing process
    • The marketing campaign developed and executed for a published script (play or musical) written for the theatre and presented by the school
      • Designs for performances of poetry, fiction, screenplays, or any other medium are prohibited
      • It is strongly recommended that the entrant was responsible for actual publicity
  • Entrants should bring a portfolio binder for adjudicators that contain the components of their marketing campaign, including:
    • A finished poster
    • A finished program
    • Two press releases consisting of an informational article and a feature article
    • A copy of the marketing budget for the publicity campaign and justification of expenses
    • Any work that shows the progression of the creative process, including a brief statement of the design choices inspired by the script, research materials, and other sources of inspiration, if any
    • Work will be adjudicated on creativity and results; not necessarily how much money was in the budget and how well the money was spent


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  • Presentation Format:
    • Background
    • Introduce self and Thespian troupe number
    • Description of the show
    • Dates and number of performances
    • Description of executing the marketing plan (self and/or team responsibility)
    • Creative development
    • Collaboration with production team
    • Target market (outside of school)
    • Research or inspiration to develop the design concept, if any
    • How the marketing design concept matches the production design
    • The development and creation of the marketing campaign’s design concept
    • Reflections on what might be done differently if more time, money, etc., were available
  • Execution:
    • Describe and demonstrate the components of the marketing campaign (posters, tickets, promotional handouts, social media, etc.)
    • Explain how and where the marketing was distributed​
    • Make clear the consistency in marketing (from the same campaign)
    • Identify elements (images, colors, fonts, etc.) changed to fit the media of marketing components.
  • Realized Outcomes:
    • Indicate budget versus money spent
    • Make note of free services (e.g., copies, printing) or vendor donations
    • Determine what the actual or comparable service would cost
    • Number of tickets sold per performance versus house capacity
    • Compare the outcome to a similar show previously produced
Entrants must wear all black.
  • Clothing and shoes must be all black. Any visible color, including white, will result in a disqualification.
  • Entrants should refrain from wearing anything that might distract the adjudicators. 

​Download the rubric below.

theater_marketing.pdf
File Size: 158 kb
File Type: pdf
Download File

Picture
Amy Jordan, Chapter Director
15 Circle Drive
Denison Texas 75021
TEA CPE Provider #902-342
WEBMASTER@TEXASTHESPIANS.ORG
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​. ALL RIGHTS RESERVED
CONTACT US.
  • Texas Thespians
    • Chapter Board
    • Staff
    • Our Organization
    • History
    • Hall of Fame >
      • Educator Awards
    • Contact Us
  • Events
    • State Festival
    • Educator Conference
    • Leadership Academy
    • Junior Regional Festivals
  • Resources
    • Flickr
    • Educator Resources
    • Job Postings
  • Advocacy Network
    • Local Advocacy
    • State/National Advocacy
    • Premiere Communities
    • Theatre in Our Schools Month
    • Diversity & Inclusion
    • Resources
  • I Am A...
  • Store
  • STO Corner
    • Become an STO
    • STO Blog