How To Make Your Social Media Soar

By: STO Gentry Phillips, Springtown High School, Troupe 1494
 
Did you know that in 2020 it was recorded that over 3.6 billion people use social media! That’s almost half of the population! Social media is a good tool to inform and reach out to others. While a lot of people use it for personal reasons, social media is also used by companies, organizations, and of course high school theatre troupes all around the globe. 
Having social media for your troupe is super fun and useful. It allows your troupe to advertise and inform a larger number of people with a lot less work. How do you make a social media, and how do you make it stick out? This blog will teach you exactly that.

What social media can I use?
When picking a platform to work with, choose something you know will reach the most people. Have a lot of theatre parents involved in your troupe, use Facebook. Have a large troupe, use Instagram or Twitter. You can work on as many platforms as you like to reach your designated audience. 

What should I post on my social media?
Pictures are the obvious answer to this question. Post pictures of things your troupe is working on or doing like shows, community service, or workshops. Graphics are also something you could post to your feed. Graphics are a great and simple way to get information out, while making your page look super put together. Graphics are relatively easy to make and can be created using websites or apps like Canva or Photoshop. Graphics are a great way to have your social media really stick out!

How should I run my troupe's social media?
When running your troupes social media it is very helpful to have a calendar or schedule of posts. This way you can be prepared when making graphics and knowing important dates. Putting these items in place allows for things to be organized and put together. 

What else do I need to know to be successful?
Make sure your media presence is strong! Have expectations and goals for your social media. Be consistent, establish your brand, and check your statistics regularly. One of the most important things to remember is to post responsibly. Make sure your feed is full of positive and appropriate content. How your social media looks is a reflection of your troupe. 

With all these ingredients culminating together, you should have the perfect recipe to start your troupe's own social media. Now get out there and start posting!

Catch you on the flip side, 
Your 2021 Texas State Thespian Officers